2017 Facebook Trends That Will Grow Your Business
Top Trends Marketers and Business Professionals can Experience with Facebook in 2017 The relationship we share with social media is powerful. We depend on it not just to obtain information or to communicate, but to interact with the world that disregards the limitations of the 3-dimensional space. As we enter 2017, the digital world will continue to evolve in scope, giving business professionals new opportunities to showcase their products unlike ever … [Read more...]
5 Powerful LinkedIn Strategies That Will Double Your Sales
Strategies and Approach to Marketing on LinkedIn If LinkedIn isn’t an integral part of your business strategy, consider today an awakening. Boasting the highest ‘visitor-to-lead’ conversion rate out of any social platform, a new user every 2 seconds, and over 4 million company pages—LinkedIn exemplifies just how influential digital marketing has become. Businesses that fail to take advantage of LinkedIn’s robust capabilities and lucrative benefits do a major … [Read more...]
9 Things to Ask Social Media Marketing Candidates
Tips on Hiring a Knowledgeable Social Media Marketing Specialist You had an epiphany: It’s time to hire a social media marketing (SMM) expert and enhance your company's digital presence. Before you let go of the wheel and hand over the key to another company, however, it’s a great idea to make sure that the agency or specialist you choose to employ has the competence, experience, and awareness to make your investment well spent. So, how should you go … [Read more...]
7 Ways to Improve Your Business’ Presence on LinkedIn
LinkedIn Cheat Sheet: How to Make your Profile Sparkle
Since its launch 14 years ago, LinkedIn has evolved the business landscape into a community of discussion, networking, promotion, creation and curation. From a three-person startup to Fortune 500 global enterprises, LinkedIn has helped bring a voice to the faceless ideology of business; a virtual ecosystem of human connection that at one point never seemed possible. If you’re a business, you are likely well aware of the fruitful potential LinkedIn provides. … [Read more...]
How to Become a Social Media Marketing Influencer
Social media has forever changed the world. It has the power to revolutionize a culture, raise awareness of a deadly disease and react faster to a natural disaster. It has the influence to change our political mindset, witness a daredevil descend from space and completely redefine the meaning of “dating.” For better or worse, social media has changed the world in which we live…forever. But on the marketing spectrum of social media, things have also … [Read more...]
4 Top Takeaways From The 2016 Social Media Marketing World Conference
Get our insider’s perspective of what made this year’s event so special The world’s top influencers in social media marketing recently put on their flip flops and sunscreen for a three-day extravaganza near the sandy shores and salty ocean breeze community of San Diego, California. Social Media Marketing World 2016 (aka #SMMW16), an annual event that brings thousands of social networking professionals and marketing connoisseurs from all four corners of the … [Read more...]
Social Media Marketing- A Career or a Stepping Stone?
Social media is becoming a necessity in the marketing playbook for gathering leads and increasing top-of-mind awareness for your brand. Because many people entering the work force right now grew up using social media, they feel it would be a great career for them. While it does seem fun posting to social media all day and using analytics to grow your brand’s reach, here is my take on social media marketing as a career. When I first began working for Computer … [Read more...]
How to Engage on Twitter
With hundreds of millions of active users, Twitter is one of the most popular social networks in the world. It is a great place to find content, late-breaking news, and read the latest from your favorite celebrities. It is also a social platform that allows companies to connect with their customers. Twitter has been gaining ground as a great place for companies to answer customer service issues. In this blog post, I will go over how to connect with your … [Read more...]