Social media has forever changed the world.
It has the power to revolutionize a culture, raise awareness of a deadly disease and react faster to a natural disaster.
It has the influence to change our political mindset, witness a daredevil descend from space and completely redefine the meaning of “dating.” For better or worse, social media has changed the world in which we live…forever.
But on the marketing spectrum of social media, things have also drastically changed.
Some effects of marketing via social media include:
– Humanizing a businesses’ identity
– Discovering new marketplaces
– Keeping consumers up-to-date
– Measuring marketing-campaign effectiveness
– Recruiting talented employees
– Overseeing the competition
– Becoming a social media marketing influencer
For sake of today’s article, lets remain on one of social media’s greatest virtual assets: Becoming a social media marketing influencer.
If you are in the midst of your influencing endeavor, take a look below at the short list of powerful tools and strategies you can implement today:
1.) Focus On What Interests You
Social media marketing is an extraordinary extensive subject matter.
Maintaining an “I know everything” reputation may seem like a lucrative strategy, but it only deflates your expertise, not to mention your online status. Start small and build on topics you’re passionate about, because that passion will become noticeable. Don’t think of this as pigeonholing expertise, but instead, think of it as organizing an army of followers that trust you whole handily. The stronger and more consistent your precision is, the better chance you have at expanding your network.
2.) Stay Current
Staying informed may sound obvious, but executing it properly is something many struggle with. Press releases, engaging in meaningful discussions and repeatedly updating your social media feed is not enough. You should be attending actual events, and step into the mind of what your audience’s “pain points” would be.
What would you want to know about? What provokes your curiosity? Investigate the answer for yourself, equip yourself with the valuable insight you found, and share with your world.
3.) Avoid A Narcissistic Reputation
Unlike face-to-face conversation, context and tone is something often misinterpreted when communicating on social media. Sometimes even the most whole hearted, earnest content can be translated as distasteful, rude and seen as a personal attack on someone’s intellect. View your content from a third-party perspective, and do your best to notice talking points that may be misinterpreted as narcissism.
4.) Leave Your Wallet at the “Screen”
The standard rule of thumb when creating content is:
– 85 percent sharing informative, educational and engaging content.
– 1o percent publishing original, interactive content.
– 5 percent content that discusses what you’re selling.
The more you try to sell, the less your influence becomes. By demonstrating your ability to spread useful content and engaging information, the more engrossing your expertise becomes. When done properly, the money will come, and so patience is your greatest virtue. First garner their trust with persistent dedication to topical, valuable content. Repeat it, repeat it again, and again, then sell.
As immoral as is sounds, think of your audience as an untrained puppy. In order to get them to stay, sit, shake, wait, roll over—whatever it may have you—they must first trust you in order to become obedient. So, get your audience to listen to you, trust, reward them, and hopefully, they will do the same.
Social Media Marketing Made Even Easier
MioDatos provides marketers with a robust solution for creating, scheduling and distributing marketing materials for customers. Using the power of Synchronized Channel Marketing (SCM), MioDatos streamlines social media content, marketing emails and landing pages with seamless efficiency, giving you the tools to reach a broader scale audience without the aches and pains of trying to manually manage and share online marketing content.
– Optimize consumer awareness
– Nurture leads with content customers want to see
– Gain visibility into indirect sales funnel
– Establish consistent co-branded messaging with channel partners
– Develop stronger marketing campaigns
– Increase partner and consumer loyalty