4 Ways Your Internet Marketing Is Having An Adverse Results You do everything right. From compelling calls to action and an optimized SEO strategy to publishing informative and sending must-open email marketing campaigns — and yet no matter what you do — nothing’s working. Inboxes are empty, phones are dead, web traffic is desolate and leads fall through faster than Usain Bolt running 100 meters. You try to stay positive and optimistic, but not even Buddha hi … [Read more...]
4 Marketing Secrets to IT Professional Success
With 2017 right around the corner, the IT marketplace is faced with a plethora of obstacles – and thankfully – a healthy stream of opportunity. Given the hypercompetitive nature of the industry and fragile instability in demand, information technology professionals are no novices when it comes to challenges. But perhaps many of today’s IT roadblocks don’t stem from the need to constantly reinvent innovative solutions to everyday problems—perhaps they stem from … [Read more...]
How to Become a Social Media Marketing Influencer
Social media has forever changed the world. It has the power to revolutionize a culture, raise awareness of a deadly disease and react faster to a natural disaster. It has the influence to change our political mindset, witness a daredevil descend from space and completely redefine the meaning of “dating.” For better or worse, social media has changed the world in which we live…forever. But on the marketing spectrum of social media, things have also drast … [Read more...]
Social Media Marketing- A Career or a Stepping Stone?
Social media is becoming a necessity in the marketing playbook for gathering leads and increasing top-of-mind awareness for your brand. Because many people entering the work force right now grew up using social media, they feel it would be a great career for them. While it does seem fun posting to social media all day and using analytics to grow your brand’s reach, here is my take on social media marketing as a career. When I first began working for Computer M … [Read more...]
How to Engage on Twitter
With hundreds of millions of active users, Twitter is one of the most popular social networks in the world. It is a great place to find content, late-breaking news, and read the latest from your favorite celebrities. It is also a social platform that allows companies to connect with their customers. Twitter has been gaining ground as a great place for companies to answer customer service issues. In this blog post, I will go over how to connect with your … [Read more...]
How to Manage Social Media
If you are new to creating social media posts, get in here. When I first began creating social media posts, I had no idea how to create them, what people were interested in, and how a social media following could increase sales. I have come a long way since then and I have learned a lot in the process. As it stands, I can create and schedule a week’s worth of social media posts in a few hours. I have also created a bank of generic social media posts with over 1 … [Read more...]
Facebook Page Likes vs. Shares
The debate has gone on for years, but it is now time to reveal which is better for your company on Facebook, page Likes or shares? To answer this question, let’s dive into some of the positives and negatives of the Facebook page like versus the share. Let’s start with Facebook page likes. To be clear, when I say page likes I mean a user has liked your company page and not just a post. One of the strongest arguments for the page like is that it allows users to … [Read more...]
Beyond the Basics: Facebook, Twitter, and LinkedIn
I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences b … [Read more...]
12 Twitter Tools to Help You Tweet
Several weeks ago, the marketing team at Computer Market Research compiled information on different online tools that help Twitter users make the most of the social media platform. We translated that information into a whitepaper, titled 12 Twitter Tools to Help You Tweet . I’d recommend downloading the full whitepaper, there are some cool (and free) tools out there that can improve the effectiveness of your Twitter activity. Here’s a quick snapshot of the 12 … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]