As a vendor, you’re always looking for ways to enhance your marketing efforts. However, due to the channel industry’s increasing complexity and competition, incentivizing partners with marketing materials is not enough. Today, channel partners require a robust, cloud-based marketing platform that seamlessly integrates content and branding together. Your partners don’t have the time or resources to take your content and manually personalize it to fit their brand persona or marketing angle. Your partners need a solution that makes cross-channel marketing fast, effective and resourceful without putting a burden on productivity or overhead. Through the power of synchronized channel marketing, we developed a solution to eliminate this problem.
Synchronized channel marketing refers to the syndication of content between vendors and channel partners.
Once a vendor creates marketing materials for partners, synchronized channel marketing seamlessly integrates content into co-branded digital campaigns, and queues them for distribution to channel partner’s digital network.
Synchronized channel marketing helps to perpetuate a vendor’s brand identity via channel networks without losing its underlying value proposition, angle or focus.
Vendors are able to utilize channel partners’ network to extend brand name recognition, marketplace awareness, develop a unified corporate identity, and grow partner mindshare. Channel partners are able to leverage co-branded campaigns and assert themselves as influencers within their network. This helps to reduce costs and resources that are spent on developing internal marketing materials.
Strengthen your marketing influence with co-branded content. Emails, social media posts, and landing pages can easily be co-branded with vendor and partner logos. This allows partners to share vendor’s published content–while simultaneously–promoting and securing vendor’s brand and messaging.
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