LinkedIn Cheat Sheet: How to Make your Profile Sparkle
Since its launch 14 years ago, LinkedIn has evolved the business landscape into a community of discussion, networking, promotion, creation and curation. From a three-person startup to Fortune 500 global enterprises, LinkedIn has helped bring a voice to the faceless ideology of business; a virtual ecosystem of human connection that at one point never seemed possible. If you’re a business, you are likely well aware of the fruitful potential LinkedIn provides. B … [Read more...]
Beyond the Basics: Facebook, Twitter, and LinkedIn
I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences b … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]
Getting Started: SEO
As a small or medium-sized business, there are several quick and easy ways to improve your Search Engine Optimization and have your site rank better for organic searches. There are three or four major search engines. We all know Google, but what most people don’t think about is that YouTube, owned by Google, is the second largest search engine in the world. After that, in the US at least, you need to consider the Yahoo Bing Network. China has Baidu and Russia r … [Read more...]
5 Ways to Optimize your LinkedIn Account
LinkedIn has established itself as the most used social site for professionals. Many people are using LinkedIn to not only establish their expertise in their industry, but also to generate new leads. When reaching out to potential new prospects, there are a few things you’ll want to include in your message. Including, who you are, why you’re contacting them, and how they can best reach you. All of that is important, but could you be forgetting about one more imp … [Read more...]
Boosting B2B Sales with LinkedIn Groups
Any business person knows that LinkedIn is one of the key networking tools now a days. LinkedIn has become essential for B2B marketing, and the one feature that has proven to be the most valuable when boosting sales are Groups. Using the Groups features gives you the potential to get your company in front of more people than relying just on your company page. If you haven’t already started getting involved in at least one group, then here are some tips to get y … [Read more...]
11 Largest LinkedIn Groups
When doing research for this article, there were 1,747,172 groups on LinkedIn. With so many groups, how do you find and choose which groups to join? Depending on how you are using LinkedIn, you may be interested in finding the largest groups to be apart of the largest groups possible. But why should anyone care about joining large LinkedIn groups? I am so glad you asked. Now not everyone will care about large LinkedIn groups, but some will be for very … [Read more...]