Tips on Hiring a Knowledgeable Social Media Marketing Specialist You had an epiphany: It’s time to hire a social media marketing (SMM) expert and enhance your company's digital presence. Before you let go of the wheel and hand over the key to another company, however, it’s a great idea to make sure that the agency or specialist you choose to employ has the competence, experience, and awareness to make your investment well spent. So, how should you go about … [Read more...]
How To Make Your Inbound Marketing Juicy Creative
Don’t you love it when you get home from a long day’s work, slip off your shoes, flip on the tube, and get an unsolicited phone call from some Joe Shmoe asking you for five minutes of your time? It’s the best, right? – (Cue sarcastic eye roll). Outbound marketing tactics such as this are inherently annoying; so much so that you probably find yourself screaming “Get a real job!!!” to some poor pathetic soul you’ve never even met. It’s no coincidence. Many of … [Read more...]
Yes and No to Successful Marketing Automation
Marketing automation is powerful. Small companies with limited resources, revenue or brand loyalty can become industry influencers. Mid to large-sized companies can allocate marketing efforts through creativity, nurturing prospects through interesting and informative substance, not with spam-laced junk mail. However, there is a fine line between effective and ineffective marketing automation. Many interpret marketing automation as a tool for the “lazy p … [Read more...]