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9 Things to Ask Social Media Marketing Candidates

This entry was posted on: December 7, 2016

Tips on Hiring a Knowledgeable Social Media Marketing Specialist

Tips on Hiring a Knowledgeable Social Media Marketing Specialist You had an epiphany: It’s time to hire a social media marketing (SMM) expert and enhance your company's digital presence.  Before you let go of the wheel and hand over the key to another company, however, it’s a great idea to make sure that the agency or specialist you choose to employ has the competence, experience, and awareness to make your investment well spent.   So, how should you go about … [Read more...]

Filed Under: Social Media Marketing Tagged With: inbound marketing, Online Marketing Strategy, outbound marketing

How To Make Your Inbound Marketing Juicy Creative

This entry was posted on: July 5, 2016

inbound marketing (graphic)

Don’t you love it when you get home from a long day’s work, slip off your shoes, flip on the tube, and get an unsolicited phone call from some Joe Shmoe asking you for five minutes of your time? It’s the best, right? – (Cue sarcastic eye roll). Outbound marketing tactics such as this are inherently annoying; so much so that you probably find yourself screaming “Get a real job!!!” to some poor pathetic soul you’ve never even met. It’s no coincidence. Many of … [Read more...]

Filed Under: Inbound Marketing Tagged With: good marketing, inbound marketing, inbound marketing tactics

Yes and No to Successful Marketing Automation

This entry was posted on: May 11, 2016

marketing automation (graphic: Yes or no decision symbol represented by a forked road with a road sign saying yes and another saying no with arrows)

Marketing automation is powerful. Small companies with limited resources, revenue or brand loyalty can become industry influencers. Mid to large-sized companies can allocate marketing efforts through creativity, nurturing prospects through interesting and informative substance, not with spam-laced junk mail. However, there is a fine line between effective and ineffective marketing automation. Many interpret marketing automation as a tool for the “lazy p … [Read more...]

Filed Under: Marketing Automation Tagged With: inbound marketing, inbound marketing strategies, marketing automation

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