When doing research for this article, there were 1,747,172 groups on LinkedIn. With so many groups, how do you find and choose which groups to join? Depending on how you are using LinkedIn, you may be interested in finding the largest groups to be apart of the largest groups possible. But why should anyone care about joining large LinkedIn groups? I am so glad you asked. Now not everyone will care about large LinkedIn groups, but some will be for very … [Read more...]
Four Mantras for Clearing the Social Media Fog
More and more companies are now turning to social media to advocate their business and connect with customers. In fact, there are over 9 million small businesses that have accounts on Facebook, the most popular social network for building brand awareness. It is increasingly apparent that social media is becoming a necessary marketing tool for small businesses; however, many of them are not realizing the brand-boosting potential of this medium. According to a … [Read more...]
Facebook Expands Graph Search For Posts, Captions and Comments
Since it's launch in July, Facebook's graph search is currently undergoing some major updates that will make it easier for users to find the content they're looking for. The popular social network is currently in the midst of testing updates to their search engine to include posts, comments, captions, and status updates. For example, you can now search "Posts about Breaking Bad by friends" on Facebook to gather a stream of posts by any of your friends … [Read more...]
How Brands Should Use Facebook Hashtags
We've seen them on Facebook before, but we never paid attention or just got annoyed because #hashtags on Facebook have been nonexistant. But now, Facebook is finally rolling out hashtags as a part of their new updates. Hashtags were introduced by Twitter but it is widely used throughout social media. Instagram, Pinterest, Google+, Vine, and Tumblr are just some of the companies who have jumped on the hashtag bandwagon. Here's how the hashtags will affect … [Read more...]
An 11-Step Checklist to Improve Your Twitter Profile
Roughly 90% of Twitter users follow brands or companies - is your business one of them? * Maintaining an effective Twitter presence can be an integral part of your business' marketing strategy. When used successfully, Twitter can help you develop and promote your brand, interact with your fan base, promote thought leadership, and so much more. Here's an infographic depicting all the elements that are required to have a stellar Twitter profile. Enjoy! Share … [Read more...]