With hundreds of millions of active users, Twitter is one of the most popular social networks in the world. It is a great place to find content, late-breaking news, and read the latest from your favorite celebrities. It is also a social platform that allows companies to connect with their customers. Twitter has been gaining ground as a great place for companies to answer customer service issues. In this blog post, I will go over how to connect with your … [Read more...]
Beyond the Basics: Facebook, Twitter, and LinkedIn
I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences … [Read more...]
12 Twitter Tools to Help You Tweet
Several weeks ago, the marketing team at Computer Market Research compiled information on different online tools that help Twitter users make the most of the social media platform. We translated that information into a whitepaper, titled 12 Twitter Tools to Help You Tweet . I’d recommend downloading the full whitepaper, there are some cool (and free) tools out there that can improve the effectiveness of your Twitter activity. Here’s a quick snapshot of the 12 … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]
Getting Started: SEO
As a small or medium-sized business, there are several quick and easy ways to improve your Search Engine Optimization and have your site rank better for organic searches. There are three or four major search engines. We all know Google, but what most people don’t think about is that YouTube, owned by Google, is the second largest search engine in the world. After that, in the US at least, you need to consider the Yahoo Bing Network. China has Baidu and Russia … [Read more...]
Four Mantras for Clearing the Social Media Fog
More and more companies are now turning to social media to advocate their business and connect with customers. In fact, there are over 9 million small businesses that have accounts on Facebook, the most popular social network for building brand awareness. It is increasingly apparent that social media is becoming a necessary marketing tool for small businesses; however, many of them are not realizing the brand-boosting potential of this medium. According to a … [Read more...]
An 11-Step Checklist to Improve Your Twitter Profile
Roughly 90% of Twitter users follow brands or companies - is your business one of them? * Maintaining an effective Twitter presence can be an integral part of your business' marketing strategy. When used successfully, Twitter can help you develop and promote your brand, interact with your fan base, promote thought leadership, and so much more. Here's an infographic depicting all the elements that are required to have a stellar Twitter profile. Enjoy! Share … [Read more...]