If you are new to creating social media posts, get in here. When I first began creating social media posts, I had no idea how to create them, what people were interested in, and how a social media following could increase sales. I have come a long way since then and I have learned a lot in the process. As it stands, I can create and schedule a week’s worth of social media posts in a few hours. I have also created a bank of generic social media posts with over … [Read more...]
Facebook Page Likes vs. Shares
The debate has gone on for years, but it is now time to reveal which is better for your company on Facebook, page Likes or shares? To answer this question, let’s dive into some of the positives and negatives of the Facebook page like versus the share. Let’s start with Facebook page likes. To be clear, when I say page likes I mean a user has liked your company page and not just a post. One of the strongest arguments for the page like is that it allows users to … [Read more...]
Beyond the Basics: Facebook, Twitter, and LinkedIn
I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences … [Read more...]
12 Twitter Tools to Help You Tweet
Several weeks ago, the marketing team at Computer Market Research compiled information on different online tools that help Twitter users make the most of the social media platform. We translated that information into a whitepaper, titled 12 Twitter Tools to Help You Tweet . I’d recommend downloading the full whitepaper, there are some cool (and free) tools out there that can improve the effectiveness of your Twitter activity. Here’s a quick snapshot of the 12 … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]
5 Ways to Optimize your LinkedIn Account
LinkedIn has established itself as the most used social site for professionals. Many people are using LinkedIn to not only establish their expertise in their industry, but also to generate new leads. When reaching out to potential new prospects, there are a few things you’ll want to include in your message. Including, who you are, why you’re contacting them, and how they can best reach you. All of that is important, but could you be forgetting about one more … [Read more...]
How to Optimize your Social Media Accounts
Social Media is where people go to connect with friends on the internet. For many, it is also a great place to find the latest updates on their favorite companies. With so many people using social media, having a company page on social media seems like a no-brainer. While there are many companies with accounts, there are few companies who have optimized their accounts to help customers find and engage with them. Get the most out of your social media sites with … [Read more...]
Boosting B2B Sales with LinkedIn Groups
Any business person knows that LinkedIn is one of the key networking tools now a days. LinkedIn has become essential for B2B marketing, and the one feature that has proven to be the most valuable when boosting sales are Groups. Using the Groups features gives you the potential to get your company in front of more people than relying just on your company page. If you haven’t already started getting involved in at least one group, then here are some tips to get … [Read more...]
11 Things You Didn’t Know About Vine
Whats up with the name? A source says that Vine is actually short for Vignette, which is a “short impressionistic scene” by definition. .co instead of .com? If you have noticed, the website for Vine can be found at Vine.co and anytime a video is shared in a tweet the clip includes a Vine.co url. So why is it .co instead of .com? Well, before Twitter acquired the Vine app, Vine co-founder Dom Hofmann tried getting the .com domain, but the domain is owned … [Read more...]
Facebook Trending Squashes the #Hashtag
Move over, Twitter. Facebook is introducing its own Trending feature that shows popular stories that are being actively discussed amongst all of Facebook'ss 1.3 billion users. The application keeps users up to date with breaking news on topics like sports, politics, and entertainment. Unlike Twitter however, Facebook is foregoing the popular hashtag that people use to search topics. This new Trending widget will appear in the top right hand corner of the … [Read more...]