Get our insider’s perspective of what made this year’s event so special
The world’s top influencers in social media marketing recently put on their flip flops and sunscreen for a three-day extravaganza near the sandy shores and salty ocean breeze community of San Diego, California.
Social Media Marketing World 2016 (aka #SMMW16), an annual event that brings thousands of social networking professionals and marketing connoisseurs from all four corners of the globe, discuss new happenings and best practice strategies regarding the ever-evolving, multifaceted universe that we’ve come to know as social media.
From corporate insiders of Fortune 500 companies to the most illustrious networking gurus on the planet, guests were treated with a feast of insight at SMMW16. After attending the conference and meeting so many industry experts, we couldn’t possibly wrap up all the details in one article! Therefore, our team compiled our top 4 takeaways from this year’s event.
1.) Social Media Content Should Be Geared Towards Humans, Not Faceless Faces
Too often, social media marketing professionals publish content geared towards a company, instead of an individual. It’s imperative to position content to warm blooded people, not faceless brand identities. After all, at the other end of your social media outreach is a person, not a congregation of corporate onlookers surfing the social media ecosystem.
2.) Words Are The ‘Bread and Butter’ To Your Success
Having a sophisticated, aesthetically pleasing visual campaign is essentially irrelevant without quality written content. Consumers and businesses have become innate to filtering out the noise, and instead, concentrate on the “story” told.
3.) User Generated Content Is Powerfully Effective
In today’s marketplace, consumers and businesses are not only attracted to user generated content, they depend on it when making purchasing decisions or seeking (B2B) opportunities. When your advocates spread good news about you and your company, people listen.
4.) In-house Employees Are An Imperative Marketing Tool
No one knows your product or service better than your team. Engaging staff members to become brand-influencers is one of the most efficient and effective marketing strategies you can deploy into your social media campaign. Utilize them, and if you must, incentivize them to get involved. By doing so, your brand will spread like wildfire throughout the social media galaxy.
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