MioDatos is a web-based channel marketing platform that allows vendors to create co-branded marketing campaigns that include social media posts, emails, landing pages, referral campaigns and more. Vendors have the ability to share these campaigns with their channel partners. Partners can then run the vendor-created campaigns with the click of a button. This is called Synchronized Channel Marketing (SCM). Vendors benefit from SCM because it ensures consistent … [Read more...]
7 Common Channel Challenges
Vendors frequently rely on channel partners, manufacturers, distributors, and more to sell their products. When a channel partner buys a certain amount of product from the vendor, they are given funds to pay for marketing called market development funds or MDF. Although some vendors hand out millions of dollars of market development funds annually, much of that goes unused. When trying to coordinate marketing campaigns with channel partners it can be … [Read more...]
Creating More Impressions in an Indirect Sales Channel
It’s no secret that indirect sales channels present enormous potential for vendors to generate more business via channel partners (distributors, resellers). Indirect sales channels help vendors extend their reach into new markets, while expanding their reach in existing markets. From a marketing standpoint, that means more chances to create impressions. An impression is made when any form of marketing content is acknowledged by a prospective client. Prior to … [Read more...]
Quick Tip on Managing Your Brand in the Channel
Managing your company’s brand within a channel requires constant surveillance to ensure that partners are not misusing it. Make it easy on yourself by first creating a branding guide for your in-house marketing team. A branding guide, or branding bible, documents specific guidelines for the usage of things like your logo, font and typography, colors, images, text and tone. Here’s an article that get you moving in the right direction when it comes to creating a … [Read more...]