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Quick Tip on Managing Your Brand in the Channel

This entry was posted on: April 2, 2014

Channel Marketing (image: figures of people standing on individual jigsaw puzzle pieces facing eachother)

Managing your company’s brand within a channel requires constant surveillance to ensure that partners are not misusing it. Make it easy on yourself by first creating a branding guide for your in-house marketing team. A branding guide, or branding bible, documents specific guidelines for the usage of things like your logo, font and typography, colors, images, text and tone. Here’s an article that get you moving in the right direction when it comes to creating a … [Read more...]

Filed Under: Channel Marketing Tagged With: branding, channel marketing, mam, marketing asset management

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