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7 Common Channel Challenges

This entry was posted on: January 7, 2015

Channel Marketing (image: hands holding pieces of jigsaw puzzle)

Vendors frequently rely on channel partners, manufacturers, distributors, and more to sell their products. When a channel partner buys a certain amount of product from the vendor, they are given funds to pay for marketing called market development funds or MDF. Although some vendors hand out millions of dollars of market development funds annually, much of that goes unused. When trying to coordinate marketing campaigns with channel partners it can be … [Read more...]

Filed Under: Channel Marketing Tagged With: channel marketing, mdf, reseller, scm

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