MioDatos is a web-based channel marketing platform that allows vendors to create co-branded marketing campaigns that include social media posts, emails, landing pages, referral campaigns and more. Vendors have the ability to share these campaigns with their channel partners. Partners can then run the vendor-created campaigns with the click of a button. This is called Synchronized Channel Marketing (SCM). Vendors benefit from SCM because it ensures consistent … [Read more...]
7 Common Channel Challenges
Vendors frequently rely on channel partners, manufacturers, distributors, and more to sell their products. When a channel partner buys a certain amount of product from the vendor, they are given funds to pay for marketing called market development funds or MDF. Although some vendors hand out millions of dollars of market development funds annually, much of that goes unused. When trying to coordinate marketing campaigns with channel partners it can be … [Read more...]