Managing your company’s brand within a channel requires constant surveillance to ensure that partners are not misusing it. Make it easy on yourself by first creating a branding guide for your in-house marketing team. A branding guide, or branding bible, documents specific guidelines for the usage of things like your logo, font and typography, colors, images, text and tone. Here’s an article that get you moving in the right direction when it comes to creating a … [Read more...]
The Makings Of An Unforgettable Brand
A singular truth about business in the modern age is that there is almost nothing that your competitors can’t duplicate. Your methods, your products, or even your business model… if you have a great idea, you can be sure that somewhere down the road somebody will try to copy it. And not only will they follow your lead, but they may even do a better job at it than you or sell it at a lower price. How then, can small businesses have a competitive edge that makes y … [Read more...]