San Diego, CA, August 24, 2016 – MioDatos, a worldwide leader in synchronized channel marketing, has announced to host the 1st annual “Content for a Cause” competition for college students. Designed to give students tangible marketing experience and a steppingstone into the professional world, “Content for a Cause” encourages college students to partner with a 501(c)(3) not-for-profit organization to create a 2-month digital marketing campaign via MioDatos’ aut … [Read more...]
The Benefits of Synchronized Channel Marketing
MioDatos is a web-based channel marketing platform that allows vendors to create co-branded marketing campaigns that include social media posts, emails, landing pages, referral campaigns and more. Vendors have the ability to share these campaigns with their channel partners. Partners can then run the vendor-created campaigns with the click of a button. This is called Synchronized Channel Marketing (SCM). Vendors benefit from SCM because it ensures consistent … [Read more...]
7 Common Channel Challenges
Vendors frequently rely on channel partners, manufacturers, distributors, and more to sell their products. When a channel partner buys a certain amount of product from the vendor, they are given funds to pay for marketing called market development funds or MDF. Although some vendors hand out millions of dollars of market development funds annually, much of that goes unused. When trying to coordinate marketing campaigns with channel partners it can be … [Read more...]
Quick Tip on Managing Your Brand in the Channel
Managing your company’s brand within a channel requires constant surveillance to ensure that partners are not misusing it. Make it easy on yourself by first creating a branding guide for your in-house marketing team. A branding guide, or branding bible, documents specific guidelines for the usage of things like your logo, font and typography, colors, images, text and tone. Here’s an article that get you moving in the right direction when it comes to creating a … [Read more...]