LinkedIn has established itself as the most used social site for professionals. Many people are using LinkedIn to not only establish their expertise in their industry, but also to generate new leads. When reaching out to potential new prospects, there are a few things you’ll want to include in your message. Including, who you are, why you’re contacting them, and how they can best reach you. All of that is important, but could you be forgetting about one more imp … [Read more...]
5 Ways to Improve SEO Today
It’s no secret that people who are looking for answers these days turn to the internet and search using Google. But how does Google decide who deserves the top spot on the search results? Welcome to the world of search engine optimization, or SEO. SEO determines which websites are relevant and ranks them based on an algorithm. In order to get your company at the top of search results, here are a few tips for getting your company on the top spot. Content i … [Read more...]
How to Optimize your Social Media Accounts
Social Media is where people go to connect with friends on the internet. For many, it is also a great place to find the latest updates on their favorite companies. With so many people using social media, having a company page on social media seems like a no-brainer. While there are many companies with accounts, there are few companies who have optimized their accounts to help customers find and engage with them. Get the most out of your social media sites with … [Read more...]
Boosting B2B Sales with LinkedIn Groups
Any business person knows that LinkedIn is one of the key networking tools now a days. LinkedIn has become essential for B2B marketing, and the one feature that has proven to be the most valuable when boosting sales are Groups. Using the Groups features gives you the potential to get your company in front of more people than relying just on your company page. If you haven’t already started getting involved in at least one group, then here are some tips to get y … [Read more...]
11 Things You Didn’t Know About Vine
Whats up with the name? A source says that Vine is actually short for Vignette, which is a “short impressionistic scene” by definition. .co instead of .com? If you have noticed, the website for Vine can be found at Vine.co and anytime a video is shared in a tweet the clip includes a Vine.co url. So why is it .co instead of .com? Well, before Twitter acquired the Vine app, Vine co-founder Dom Hofmann tried getting the .com domain, but the domain is owned … [Read more...]
11 Largest LinkedIn Groups
When doing research for this article, there were 1,747,172 groups on LinkedIn. With so many groups, how do you find and choose which groups to join? Depending on how you are using LinkedIn, you may be interested in finding the largest groups to be apart of the largest groups possible. But why should anyone care about joining large LinkedIn groups? I am so glad you asked. Now not everyone will care about large LinkedIn groups, but some will be for very … [Read more...]
Four Mantras for Clearing the Social Media Fog
More and more companies are now turning to social media to advocate their business and connect with customers. In fact, there are over 9 million small businesses that have accounts on Facebook, the most popular social network for building brand awareness. It is increasingly apparent that social media is becoming a necessary marketing tool for small businesses; however, many of them are not realizing the brand-boosting potential of this medium. According to a … [Read more...]
How Brands Should Use Facebook Hashtags
We've seen them on Facebook before, but we never paid attention or just got annoyed because #hashtags on Facebook have been nonexistant. But now, Facebook is finally rolling out hashtags as a part of their new updates. Hashtags were introduced by Twitter but it is widely used throughout social media. Instagram, Pinterest, Google+, Vine, and Tumblr are just some of the companies who have jumped on the hashtag bandwagon. Here's how the hashtags will affect … [Read more...]