Best Marketing Strategy to Convert Prospects into Leads Something just isn’t working. Your prospects, after displaying initial interest, have seemingly fallen off the face of the earth. Phones aren’t ringing, incoming emails cease to exist, and your patience is running on empty. “Is it me?” “Am I going after the wrong people?” “Is my message being misinterpreted?” “Am I coming across as too strong?” Failed attempts at converting prospects into customers … [Read more...]
4 Helpful Ways That Will Make Lead Nurturing More Effective
Your content is intriguing and insightful. Your social media efforts are engaging and open. Your email campaigns are segmented to the precise target demographic, with an enticing and robust call-to-action in place. And yet, however, your prospect-lead-opportunity-conversion rates are dismal—questioning your faith in content marketing, as well as your existence as a human being. Okay, perhaps things haven’t gotten to that point yet; nonetheless, B2B marketing … [Read more...]