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4 Helpful Ways That Will Make Lead Nurturing More Effective

This entry was posted on: May 25, 2016

lead nurturing (graphic)

Your content is intriguing and insightful. Your social media efforts are engaging and open. Your email campaigns are segmented to the precise target demographic, with an enticing and robust call-to-action in place. And yet, however, your prospect-lead-opportunity-conversion rates are dismal—questioning your faith in content marketing, as well as your existence as a human being. Okay, perhaps things haven’t gotten to that point yet; nonetheless, B2B marketing … [Read more...]

Filed Under: Inbound Marketing Tagged With: b2b marketing, b2c marketing, lead nurturing, marketing leads

Boosting B2B Sales with LinkedIn Groups

This entry was posted on: March 4, 2014

social media marketing (image: Linkedin logo with image of group of people)

Any business person knows that LinkedIn is one of the key networking tools now a days. LinkedIn has become essential for B2B marketing, and the one feature that has proven to be the most valuable when boosting sales are Groups. Using the Groups features gives you the potential to get your company in front of more people than relying just on your company page. If you haven’t already started getting involved in at least one group, then here are some tips to get … [Read more...]

Filed Under: Social Media Marketing Tagged With: b2b marketing, linkedin, social media marketing

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