There is a reason why Terminator remains one of the best sci-fi/action movies of all time. It’s a popcorn spectacular of car chases, explosions, overly dramatic music, one-liners, evil robots—and of course—Arnold. How could you not love it? But when you look past its “Hasta la vista, baby” undertone and so-cheesy-it’s-good special effects, there is an eerily disturbing component to the film’s focus: Could this really happen? Now, logically speaking, no, it’s … [Read more...]
What is the Most Powerful Weapon in Your Content Marketing Arsenal?
Riddle me this. I use engagement to intrigue my audience. I’m usually short, colorful and use very little white space to express my message. I use percentages and statistics to help prove my point. Social media marketers seem to love me, especially those on LinkedIn. I hate being generic, and can be subject to misinterpretation. I like to think outside the box, love to go viral, and hate people that are in a hurry to make me. What am I? An infographic. In … [Read more...]
How to Build a Content Calendar Every Marketer Dreams About
A content calendar is more than just another managerial tool, but the blueprint of a company’s marketing aspirations. In its simplest form, a content calendar is a tangible resource of qualitative and quantitative information marketing teams use to visualize strategies over a set period of time. It serves multiple purposes such as a priority- spreadsheet, reference tool, and employee agenda file. But for the more experienced marketers, a well-built content … [Read more...]
Curing the Content Headache
After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and … [Read more...]