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MioDatos Launches Contest Poised to Help Students Step into the Professional World with Hands-on Experience

This entry was posted on: August 24, 2016

Miodatos Press Release (image: typing on computer)

San Diego, CA, August 24, 2016 – MioDatos, a worldwide leader in synchronized channel marketing, has announced to host the 1st annual “Content for a Cause” competition for college students. Designed to give students tangible marketing experience and a steppingstone into the professional world, “Content for a Cause” encourages college students to partner with a 501(c)(3) not-for-profit organization to create a 2-month digital marketing campaign via MioDatos’ … [Read more...]

Filed Under: Press Releases Tagged With: channel marketing, contests, miodatos

Social Media: Still a Mystery to Some Companies

This entry was posted on: May 6, 2014

social media (image: figurine pushing string of dominos down)

As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]

Filed Under: Social Media Marketing Tagged With: facebook, linkedin, miodatos, social media marketing, social media marketing tips, twitter

5 Tips to Unleash your Referral Potential

This entry was posted on: April 22, 2014

referral management (image: man lassoing an arrow pointing up)

There is a little-known fact out there that could grow your business exponentially, yet many business owners are not taking advantage. This key to success has converted small businesses into industry leaders. You may be wondering, how are these businesses seeing growth year after year? Well, the answer is simple: referrals. Referrals, or word of mouth marketing, is known to be a very powerful tool for generating growth. According to John Jantsch, best-selling … [Read more...]

Filed Under: Marketing Strategy Tagged With: gamification, miodatos, net promoter, referral management, referrals

Curing the Content Headache

This entry was posted on: March 18, 2014

Content marketing (graphic: people standing on a pencil)

After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and … [Read more...]

Filed Under: Content Marketing Tagged With: content marketing, miodatos, scoopit, seo

Rebranding Your Company Without Losing Any Value

This entry was posted on: February 4, 2014

Channel Marketing (Logos: Mioadatos, My Referral Management)

In light of our recent rebrand from myReferral Management to MioDatos, our dedicated team has learned a thing or two about successfully rebranding a company. First, you should consider whether a rebranding would be right for your company. In our case, our software had evolved from a simple referral marketing platform into an integrated marketing platform that encompassed email, social media, landing pages, and gamification. A restrictive name like myReferral … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing tips, miodatos, rebranding

9 Takeaways to Nail Your Marketing Strategy

This entry was posted on: January 21, 2014

Marketing Strategy (graphic: Marketing Strategy)

If there is one thing I’ve learned from my years as a marketer, it’s that marketing will never be a one-size-fits-all type of solution. Every business is different. While one marketing plan can bring one business a tremendous amount of success, that same plan may generate no results for another. What does this mean? It means that an effective marketing plan must be tailored to the business it’s looking to support. More often than not, business owners rely on … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing, marketingstrategy, miodatos

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