San Diego, CA, August 24, 2016 – MioDatos, a worldwide leader in synchronized channel marketing, has announced to host the 1st annual “Content for a Cause” competition for college students. Designed to give students tangible marketing experience and a steppingstone into the professional world, “Content for a Cause” encourages college students to partner with a 501(c)(3) not-for-profit organization to create a 2-month digital marketing campaign via MioDatos’ aut … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]
5 Tips to Unleash your Referral Potential
There is a little-known fact out there that could grow your business exponentially, yet many business owners are not taking advantage. This key to success has converted small businesses into industry leaders. You may be wondering, how are these businesses seeing growth year after year? Well, the answer is simple: referrals. Referrals, or word of mouth marketing, is known to be a very powerful tool for generating growth. According to John Jantsch, best-selling … [Read more...]
Curing the Content Headache
After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and val … [Read more...]
Rebranding Your Company Without Losing Any Value
In light of our recent rebrand from myReferral Management to MioDatos, our dedicated team has learned a thing or two about successfully rebranding a company. First, you should consider whether a rebranding would be right for your company. In our case, our software had evolved from a simple referral marketing platform into an integrated marketing platform that encompassed email, social media, landing pages, and gamification. A restrictive name like myReferral … [Read more...]
9 Takeaways to Nail Your Marketing Strategy
If there is one thing I’ve learned from my years as a marketer, it’s that marketing will never be a one-size-fits-all type of solution. Every business is different. While one marketing plan can bring one business a tremendous amount of success, that same plan may generate no results for another. What does this mean? It means that an effective marketing plan must be tailored to the business it’s looking to support. More often than not, business owners rely on th … [Read more...]