There is a reason why Terminator remains one of the best sci-fi/action movies of all time. It’s a popcorn spectacular of car chases, explosions, overly dramatic music, one-liners, evil robots—and of course—Arnold. How could you not love it? But when you look past its “Hasta la vista, baby” undertone and so-cheesy-it’s-good special effects, there is an eerily disturbing component to the film’s focus: Could this really happen? Now, logically speaking, no, it’s … [Read more...]
What is the Most Powerful Weapon in Your Content Marketing Arsenal?
Riddle me this. I use engagement to intrigue my audience. I’m usually short, colorful and use very little white space to express my message. I use percentages and statistics to help prove my point. Social media marketers seem to love me, especially those on LinkedIn. I hate being generic, and can be subject to misinterpretation. I like to think outside the box, love to go viral, and hate people that are in a hurry to make me. What am I? An infographic. In t … [Read more...]
How to Build a Content Calendar Every Marketer Dreams About
A content calendar is more than just another managerial tool, but the blueprint of a company’s marketing aspirations. In its simplest form, a content calendar is a tangible resource of qualitative and quantitative information marketing teams use to visualize strategies over a set period of time. It serves multiple purposes such as a priority- spreadsheet, reference tool, and employee agenda file. But for the more experienced marketers, a well-built content c … [Read more...]
myReferralIndex and the 4 Steps to Success
myReferralIndex is a customer satisfaction survey designed to improve the customer experience. When implementing the myReferralIndex program in your business, there are a few steps we recommend in order to get started on the right foot. Once you’ve sent out a couple rounds of the survey you should have your customer service engine running at full speed. Ask The first step in the process of growing your business with myReferralIndex is by simply asking your c … [Read more...]
Curing the Content Headache
After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and val … [Read more...]