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Curing the Content Headache

This entry was posted on: March 18, 2014

Content marketing (graphic: people standing on a pencil)

After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and val … [Read more...]

Filed Under: Content Marketing Tagged With: content marketing, miodatos, scoopit, seo

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