With 2017 right around the corner, the IT marketplace is faced with a plethora of obstacles – and thankfully – a healthy stream of opportunity. Given the hypercompetitive nature of the industry and fragile instability in demand, information technology professionals are no novices when it comes to challenges. But perhaps many of today’s IT roadblocks don’t stem from the need to constantly reinvent innovative solutions to everyday problems—perhaps they stem from … [Read more...]
How to Boost your SEO Rankings through Backlinks
The world of search engine optimization (SEO) is changing all the time. Every time Google updates their algorithm, businesses scramble to try to keep up with it. One of the key measures of ranking in Google is your backlinks. Backlinks are links pointing back to your website from another website. Google looks at this as a vote. The more votes you have, the higher your website will rank when someone searches for your topic. This has led many people to try to … [Read more...]
Getting Started: SEO
As a small or medium-sized business, there are several quick and easy ways to improve your Search Engine Optimization and have your site rank better for organic searches. There are three or four major search engines. We all know Google, but what most people don’t think about is that YouTube, owned by Google, is the second largest search engine in the world. After that, in the US at least, you need to consider the Yahoo Bing Network. China has Baidu and Russia r … [Read more...]
5 Ways to Improve SEO Today
It’s no secret that people who are looking for answers these days turn to the internet and search using Google. But how does Google decide who deserves the top spot on the search results? Welcome to the world of search engine optimization, or SEO. SEO determines which websites are relevant and ranks them based on an algorithm. In order to get your company at the top of search results, here are a few tips for getting your company on the top spot. Content i … [Read more...]
Curing the Content Headache
After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and val … [Read more...]