How to Write a Web Copy that is Simple, Persuasive and Provokes the Readers to Take Action Why is McDonald’s® successful? Is it because their food is out-of-this-world spectacular? Is it because their television commercials master the art of persuasion? Is it because they are culinary trendsetters, exemplary in customer care, or donate to charitable causes? No. McDonald’s® is successful because it’s a simple business model. Walk in. Choose from 10 numerica … [Read more...]
How to Shoot yourself in the Foot with Internet Marketing
4 Ways Your Internet Marketing Is Having An Adverse Results You do everything right. From compelling calls to action and an optimized SEO strategy to publishing informative and sending must-open email marketing campaigns — and yet no matter what you do — nothing’s working. Inboxes are empty, phones are dead, web traffic is desolate and leads fall through faster than Usain Bolt running 100 meters. You try to stay positive and optimistic, but not even Buddha hi … [Read more...]