If there is one thing I’ve learned from my years as a marketer, it’s that marketing will never be a one-size-fits-all type of solution. Every business is different. While one marketing plan can bring one business a tremendous amount of success, that same plan may generate no results for another. What does this mean? It means that an effective marketing plan must be tailored to the business it’s looking to support. More often than not, business owners rely on th … [Read more...]