If there is one thing I’ve learned from my years as a marketer, it’s that marketing will never be a one-size-fits-all type of solution. Every business is different. While one marketing plan can bring one business a tremendous amount of success, that same plan may generate no results for another. What does this mean? It means that an effective marketing plan must be tailored to the business it’s looking to support. More often than not, business owners rely on th … [Read more...]
Is Your Business Referable?
Given the volatility in the market and the number of cautious clients, it is now more important than ever to strengthen your existing client relationships and make it easier for your clients to recognize your value and refer you to others. 80 percent of clients would be willing to refer a business. Yet only 20 percent of clients are actively asked for referrals. There seems to be an enormous opportunity that businesses are missing out on. Clients are open to … [Read more...]