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Yes and No to Successful Marketing Automation

This entry was posted on: May 11, 2016

marketing automation (graphic: Yes or no decision symbol represented by a forked road with a road sign saying yes and another saying no with arrows)

Marketing automation is powerful. Small companies with limited resources, revenue or brand loyalty can become industry influencers. Mid to large-sized companies can allocate marketing efforts through creativity, nurturing prospects through interesting and informative substance, not with spam-laced junk mail. However, there is a fine line between effective and ineffective marketing automation. Many interpret marketing automation as a tool for the “lazy … [Read more...]

Filed Under: Marketing Automation Tagged With: inbound marketing, inbound marketing strategies, marketing automation

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