The Completely Updated MioDatos Website Offers Visitors Richer Insight into the Brand’s Value Proposition, Extensive Capabilities, and Growth Potential San Diego, January 12, 2017 - Global leading cloud-based marketing automation provider, MioDatos, is inviting visitors to explore its newly revamped website www.MioDatos.com. The completely redesigned website provides a seamless user-friendly experience, allowing visitors to use the improved navigation and fu … [Read more...]
Why Marketing Automation is at the Core of Your Business Success
I remember it like it was yesterday. There I was standing in line at the supermarket confused and panicked. With an apple in one hand, sour cream and onion potato chips in the other, and not a cashier in sight. Trying my best not to look perplexed, I slowly observed the store around me only to hear the familiar beeping sounds of goods purchased, but there was not a single employee in a mile radius to ring up the total. It was just customers and kiosks—and m … [Read more...]
Yes and No to Successful Marketing Automation
Marketing automation is powerful. Small companies with limited resources, revenue or brand loyalty can become industry influencers. Mid to large-sized companies can allocate marketing efforts through creativity, nurturing prospects through interesting and informative substance, not with spam-laced junk mail. However, there is a fine line between effective and ineffective marketing automation. Many interpret marketing automation as a tool for the “lazy p … [Read more...]
5 Reasons Why You Need to Automate Your Campaigns
Here are some of the reasons why automation is necessary for your email and social media marketing campaigns. One of the latest trends in email and social media marketing is automation. Automating your digital campaigns not only makes your life easier, but also provides many benefits and key insights to your brand. Below are 5 reasons why every marketer should consider using marketing automation. 1.) Having the Ability to Plan and Strategize Automation … [Read more...]
Marketing Automation Platforms, A Launchpad for Co-op Advertising Funds
Marketing Automation Platforms, the Launchpad for Online Co-op Advertising Funds In 2012, The Altimeter Group released a report titled “ Co-op Advertising: Digital’s Lost Opportunity .” The report is well-referenced within the co-op community and cites several eye-opening estimates regarding the underutilization of online co-op funds: In 2012, $22.4 billion in available co-op funding Online co-op market has roughly $1.7 billion available, but $450 milli … [Read more...]