A question I'm sure every marketer is familiar with: How can I make my emails better? What can I do to improve the open, click, and conversion rate of my email campaigns? Worry no more. Here's an easy-to-use guide that I call: An Anatomy of a 10-Star Email. Trusted 'From' Address : If someone opted into your mailing list, make sure the email listed is recognizable. It should communicate who you are as a sender. Most people will not open an email unless … [Read more...]