Your subject line is the most important factor readers use to determine whether they should read your email. I can't tell you how many times I slaved over my subject line to try to get the maximum ROI. 1. Subjects should be well thought out, clever and interesting. This helps people decide if they should open your email or not. As far as placements (or marketing) are concerned, the subject line can make or break your promotional email. 2. Use the space wisely … [Read more...]
Anatomy of a 10-Star Email
A question I'm sure every marketer is familiar with: How can I make my emails better? What can I do to improve the open, click, and conversion rate of my email campaigns? Worry no more. Here's an easy-to-use guide that I call: An Anatomy of a 10-Star Email. Trusted 'From' Address : If someone opted into your mailing list, make sure the email listed is recognizable. It should communicate who you are as a sender. Most people will not open an email unless … [Read more...]