With hundreds of millions of active users, Twitter is one of the most popular social networks in the world. It is a great place to find content, late-breaking news, and read the latest from your favorite celebrities. It is also a social platform that allows companies to connect with their customers. Twitter has been gaining ground as a great place for companies to answer customer service issues. In this blog post, I will go over how to connect with your customers, find new prospects, and share relevant content on Twitter.
Use Hashtags
Twitter is where the original hashtag was born. Most of the tweets published today use one or more hashtags. You can search hashtags relevant to your business in Twitter’s search menu at the top. From there, you can find relevant content to share as well as find others who are in your industry. Customers can also use hashtags to tweet to your business. This is a great way to interact with your customers. If you’re looking for a great example on how to use Twitter effectively for customer service, check out Jet Blue.
Search Phrases
Many people are facing the pain points that your product solves. You can search Twitter for people who are tweeting about those problems. You can then tweet back at them to tell them about your product. For example, if you are an insurance company, search the phrase ‘insurance rates’ to find people who are looking for a better deal.
Find Followers
As a successful business, I am sure you know who your competitors are. In order to reach more of your customer base, go to your competitors’ Twitter accounts and begin following people who are following them. Some of those people will begin following your company too. They will then be able to see your company’s tweets. If anything, they will be excited to see another company in the same industry took the time to follow them.
Twitter is a great tool for connecting to your customer base. Do you have any methods for reaching your customers on Twitter? Leave a comment below.
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