How to Write a Web Copy that is Simple, Persuasive and Provokes the Readers to Take Action Why is McDonald’s® successful? Is it because their food is out-of-this-world spectacular? Is it because their television commercials master the art of persuasion?  Is it because they are culinary trendsetters, exemplary in customer care, or donate to charitable causes? No. McDonald’s® is successful because it’s a simple business model. Walk in. Choose from 10 numerica … [Read more...]