Your subject line is the most important factor readers use to determine whether they should read your email. I can't tell you how many times I slaved over my subject line to try to get the maximum ROI. 1. Subjects should be well thought out, clever and interesting. This helps people decide if they should open your email or not. As far as placements (or marketing) are concerned, the subject line can make or break your promotional email. 2. Use the space wisely … [Read more...]