There is a little-known fact out there that could grow your business exponentially, yet many business owners are not taking advantage. This key to success has converted small businesses into industry leaders. You may be wondering, how are these businesses seeing growth year after year? Well, the answer is simple: referrals. Referrals, or word of mouth marketing, is known to be a very powerful tool for generating growth. According to John Jantsch, best-selling … [Read more...]
Is Your Business Referable?
Given the volatility in the market and the number of cautious clients, it is now more important than ever to strengthen your existing client relationships and make it easier for your clients to recognize your value and refer you to others. 80 percent of clients would be willing to refer a business. Yet only 20 percent of clients are actively asked for referrals. There seems to be an enormous opportunity that businesses are missing out on. Clients are open to … [Read more...]