Business referrals are a valuable method of receiving new customers and hot leads. Market research indicates that referral business closes and converts more than 60% of the time1. However, collecting referrals can be easier said than done. Here are 5 best practices to help you better utilize this powerful tool. Focus on Customer Benefits Even if someone is your company’s biggest fan, it could be difficult to convince them to take time out of their day to s … [Read more...]