On the fence about marketing automation? You’re not alone… Marketing automation can seem intimidating for those unfamiliar to the process. But I’m here to tell you it’s nothing to be afraid of, in fact, it’s something to be celebrated. But before you put champagne on ice, let’s take a closer look into marketing automation and the diverse, cost-effective and lucrative benefits it can provide your business. What is Marketing Automation? In a nutshell, marketin … [Read more...]