In light of our recent rebrand from myReferral Management to MioDatos, our dedicated team has learned a thing or two about successfully rebranding a company. First, you should consider whether a rebranding would be right for your company. In our case, our software had evolved from a simple referral marketing platform into an integrated marketing platform that encompassed email, social media, landing pages, and gamification. A restrictive name like myReferral … [Read more...]
12 Marketing Resolutions You Should Commit To in 2014
It’s the turn of the new year. With 2014 just around the corner, it’s time to finish wrapping up your 2013 marketing campaigns and to begin thinking about your 2014 goals. With marketing’s dynamic pace and ever-changing environment, what may work well in 2014 may be entirely different in 2014. Here’s 14 new marketing resolutions that will help you really develop your marketing playbook. I will devote a small portion of my time to learn and develop my marke … [Read more...]
The Makings Of An Unforgettable Brand
A singular truth about business in the modern age is that there is almost nothing that your competitors can’t duplicate. Your methods, your products, or even your business model… if you have a great idea, you can be sure that somewhere down the road somebody will try to copy it. And not only will they follow your lead, but they may even do a better job at it than you or sell it at a lower price. How then, can small businesses have a competitive edge that makes y … [Read more...]
The Untapped Value of Business Referrals
In an informal survey from 2010, nearly 80% of small business owners admitted they had no system of any kind to generate referrals1; a jarring figure, given the overwhelming evidence of the effectiveness of sales referrals. Market research indicates that referral business closes and converts more than 60% of the time 2, demonstrating the value to be gained by investing in a tool that facilitates this underexploited source of sales. Why are Referrals so … [Read more...]