When you approach your marketing, what things do you consider? Content positioning? Timing? Added incentives after purchase? Limited time offers? First 10 callers free? Long-term warranties? If you’re like most, some tactics worked—most however—bombed. There is nothing to be ashamed in that realization, for marketing is a practice of failure. Take baseball for example: A career 290 batting average is enough to get you into the Hall of Fame; get three hits for … [Read more...]