I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences b … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]
Getting Started: SEO
As a small or medium-sized business, there are several quick and easy ways to improve your Search Engine Optimization and have your site rank better for organic searches. There are three or four major search engines. We all know Google, but what most people don’t think about is that YouTube, owned by Google, is the second largest search engine in the world. After that, in the US at least, you need to consider the Yahoo Bing Network. China has Baidu and Russia r … [Read more...]
Facebook Trending Squashes the #Hashtag
Move over, Twitter. Facebook is introducing its own Trending feature that shows popular stories that are being actively discussed amongst all of Facebook'ss 1.3 billion users. The application keeps users up to date with breaking news on topics like sports, politics, and entertainment. Unlike Twitter however, Facebook is foregoing the popular hashtag that people use to search topics. This new Trending widget will appear in the top right hand corner of the … [Read more...]
Four Mantras for Clearing the Social Media Fog
More and more companies are now turning to social media to advocate their business and connect with customers. In fact, there are over 9 million small businesses that have accounts on Facebook, the most popular social network for building brand awareness. It is increasingly apparent that social media is becoming a necessary marketing tool for small businesses; however, many of them are not realizing the brand-boosting potential of this medium. According to a … [Read more...]
Facebook Expands Graph Search For Posts, Captions and Comments
Since it's launch in July, Facebook's graph search is currently undergoing some major updates that will make it easier for users to find the content they're looking for. The popular social network is currently in the midst of testing updates to their search engine to include posts, comments, captions, and status updates. For example, you can now search "Posts about Breaking Bad by friends" on Facebook to gather a stream of posts by any of your friends … [Read more...]
How Brands Should Use Facebook Hashtags
We've seen them on Facebook before, but we never paid attention or just got annoyed because #hashtags on Facebook have been nonexistant. But now, Facebook is finally rolling out hashtags as a part of their new updates. Hashtags were introduced by Twitter but it is widely used throughout social media. Instagram, Pinterest, Google+, Vine, and Tumblr are just some of the companies who have jumped on the hashtag bandwagon. Here's how the hashtags will affect … [Read more...]