As you’ve probably heard before, creating an email marketing campaign isn’t as easy as it looks. Not only does your content have to be original and helpful, but you have to get your audience to actually open your emails in the first place. So where should you start? According to Clickz.com, in 2014 the overall industry average open rate was 32.9% and the industry average click-through rate was 4.3%. But keep in mind, these statistics can vary depending on the t … [Read more...]