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Marketing Automation Platforms, A Launchpad for Co-op Advertising Funds

This entry was posted on: April 28, 2014

marketing automation (image: man holding a key)

Marketing Automation Platforms, the Launchpad for Online Co-op Advertising Funds In 2012, The Altimeter Group released a report titled “ Co-op Advertising: Digital’s Lost Opportunity .” The report is well-referenced within the co-op community and cites several eye-opening estimates regarding the underutilization of online co-op funds: In 2012, $22.4 billion in available co-op funding Online co-op market has roughly $1.7 billion available, but $450 … [Read more...]

Filed Under: Marketing Automation Tagged With: channel partners, co-op, co-op advertising, maps, marketing automation

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