Marketing Automation Platforms, the Launchpad for Online Co-op Advertising Funds In 2012, The Altimeter Group released a report titled “ Co-op Advertising: Digital’s Lost Opportunity .” The report is well-referenced within the co-op community and cites several eye-opening estimates regarding the underutilization of online co-op funds: In 2012, $22.4 billion in available co-op funding Online co-op market has roughly $1.7 billion available, but $450 milli … [Read more...]