On the fence about marketing automation? You’re not alone… Marketing automation can seem intimidating for those unfamiliar to the process. But I’m here to tell you it’s nothing to be afraid of, in fact, it’s something to be celebrated. But before you put champagne on ice, let’s take a closer look into marketing automation and the diverse, cost-effective and lucrative benefits it can provide your business. What is Marketing Automation? In a nutshell, marketin … [Read more...]
How To Be the Da Vinci of Cold Calling
Cold calling is an art form—and whether you care to accept it or not—it takes a certain type of individual to be successful at it. Someone with a razor sharp instinct to immediately identify the demeanor on the other line, and is able to adjust his angle without skipping a beat. Someone who can instill positive energy and a warm sense of gratitude while being thousands of miles away. Someone that is fearless in the face of crude, evil rejection or objection and … [Read more...]