Whats up with the name? A source says that Vine is actually short for Vignette, which is a “short impressionistic scene” by definition. .co instead of .com? If you have noticed, the website for Vine can be found at Vine.co and anytime a video is shared in a tweet the clip includes a Vine.co url. So why is it .co instead of .com? Well, before Twitter acquired the Vine app, Vine co-founder Dom Hofmann tried getting the .com domain, but the domain is owned … [Read more...]
Facebook Trending Squashes the #Hashtag
Move over, Twitter. Facebook is introducing its own Trending feature that shows popular stories that are being actively discussed amongst all of Facebook'ss 1.3 billion users. The application keeps users up to date with breaking news on topics like sports, politics, and entertainment. Unlike Twitter however, Facebook is foregoing the popular hashtag that people use to search topics. This new Trending widget will appear in the top right hand corner of the … [Read more...]
Rebranding Your Company Without Losing Any Value
In light of our recent rebrand from myReferral Management to MioDatos, our dedicated team has learned a thing or two about successfully rebranding a company. First, you should consider whether a rebranding would be right for your company. In our case, our software had evolved from a simple referral marketing platform into an integrated marketing platform that encompassed email, social media, landing pages, and gamification. A restrictive name like myReferral … [Read more...]
9 Takeaways to Nail Your Marketing Strategy
If there is one thing I’ve learned from my years as a marketer, it’s that marketing will never be a one-size-fits-all type of solution. Every business is different. While one marketing plan can bring one business a tremendous amount of success, that same plan may generate no results for another. What does this mean? It means that an effective marketing plan must be tailored to the business it’s looking to support. More often than not, business owners rely on … [Read more...]
Knowing Your Game Player Can Be Your Game Changer
Gamification capitalizes on the theory that we thrive on the thrill of competition. So if you’ve been hearing this buzzword being knocked around lately, you may be part of the 70% of organizations that plan to have at least one gamification application by year-end 2014. This trendy application of game design to business environments has been spreading like wildfire, and corporate decision makers are quick to pick it up with lucid dreams of boosting … [Read more...]
11 Largest LinkedIn Groups
When doing research for this article, there were 1,747,172 groups on LinkedIn. With so many groups, how do you find and choose which groups to join? Depending on how you are using LinkedIn, you may be interested in finding the largest groups to be apart of the largest groups possible. But why should anyone care about joining large LinkedIn groups? I am so glad you asked. Now not everyone will care about large LinkedIn groups, but some will be for very … [Read more...]
12 Marketing Resolutions You Should Commit To in 2014
It’s the turn of the new year. With 2014 just around the corner, it’s time to finish wrapping up your 2013 marketing campaigns and to begin thinking about your 2014 goals. With marketing’s dynamic pace and ever-changing environment, what may work well in 2014 may be entirely different in 2014. Here’s 14 new marketing resolutions that will help you really develop your marketing playbook. I will devote a small portion of my time to learn and develop my … [Read more...]
The Makings Of An Unforgettable Brand
A singular truth about business in the modern age is that there is almost nothing that your competitors can’t duplicate. Your methods, your products, or even your business model… if you have a great idea, you can be sure that somewhere down the road somebody will try to copy it. And not only will they follow your lead, but they may even do a better job at it than you or sell it at a lower price. How then, can small businesses have a competitive edge that makes … [Read more...]
7 Spooktacular Ideas SMBs Can Use to Generate Buzz During Halloween
With halloween less than 24 hours away, it is the perfect opportunity to create marketing campaigns around this thrilling, fright-filled holiday. Don't be a zombie by letting this opportunity pass (although a zombie costume is a great costume idea). Create clever promotional campaigns by getting your customers and employees in the halloween spirit. So why not have some fun with your small business? Spook up your company logo It can be as simple as … [Read more...]
Is Your Business Referable?
Given the volatility in the market and the number of cautious clients, it is now more important than ever to strengthen your existing client relationships and make it easier for your clients to recognize your value and refer you to others. 80 percent of clients would be willing to refer a business. Yet only 20 percent of clients are actively asked for referrals. There seems to be an enormous opportunity that businesses are missing out on. Clients are open to … [Read more...]
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