Marketing Automation Platforms, the Launchpad for Online Co-op Advertising Funds In 2012, The Altimeter Group released a report titled “ Co-op Advertising: Digital’s Lost Opportunity .” The report is well-referenced within the co-op community and cites several eye-opening estimates regarding the underutilization of online co-op funds: In 2012, $22.4 billion in available co-op funding Online co-op market has roughly $1.7 billion available, but $450 … [Read more...]
Getting Started: SEO
As a small or medium-sized business, there are several quick and easy ways to improve your Search Engine Optimization and have your site rank better for organic searches. There are three or four major search engines. We all know Google, but what most people don’t think about is that YouTube, owned by Google, is the second largest search engine in the world. After that, in the US at least, you need to consider the Yahoo Bing Network. China has Baidu and Russia … [Read more...]
5 Tips to Unleash your Referral Potential
There is a little-known fact out there that could grow your business exponentially, yet many business owners are not taking advantage. This key to success has converted small businesses into industry leaders. You may be wondering, how are these businesses seeing growth year after year? Well, the answer is simple: referrals. Referrals, or word of mouth marketing, is known to be a very powerful tool for generating growth. According to John Jantsch, best-selling … [Read more...]
Creating More Impressions in an Indirect Sales Channel
It’s no secret that indirect sales channels present enormous potential for vendors to generate more business via channel partners (distributors, resellers). Indirect sales channels help vendors extend their reach into new markets, while expanding their reach in existing markets. From a marketing standpoint, that means more chances to create impressions. An impression is made when any form of marketing content is acknowledged by a prospective client. Prior to … [Read more...]
5 Ways to Optimize your LinkedIn Account
LinkedIn has established itself as the most used social site for professionals. Many people are using LinkedIn to not only establish their expertise in their industry, but also to generate new leads. When reaching out to potential new prospects, there are a few things you’ll want to include in your message. Including, who you are, why you’re contacting them, and how they can best reach you. All of that is important, but could you be forgetting about one more … [Read more...]
Quick Tip on Managing Your Brand in the Channel
Managing your company’s brand within a channel requires constant surveillance to ensure that partners are not misusing it. Make it easy on yourself by first creating a branding guide for your in-house marketing team. A branding guide, or branding bible, documents specific guidelines for the usage of things like your logo, font and typography, colors, images, text and tone. Here’s an article that get you moving in the right direction when it comes to creating a … [Read more...]
5 Ways to Improve SEO Today
It’s no secret that people who are looking for answers these days turn to the internet and search using Google. But how does Google decide who deserves the top spot on the search results? Welcome to the world of search engine optimization, or SEO. SEO determines which websites are relevant and ranks them based on an algorithm. In order to get your company at the top of search results, here are a few tips for getting your company on the top spot. Content … [Read more...]
Curing the Content Headache
After recently meeting with several of our clients and discussing their channel marketing activities, I discovered one significant trend – a lack of online content. Although vendors would like to drive effective messages down a channel, their content wells tend to run on the dry side. First off, what is Content Marketing? According to the Content Marketing Institute , “Content marketing is a marketing technique of creating and distributing relevant and … [Read more...]
How to Optimize your Social Media Accounts
Social Media is where people go to connect with friends on the internet. For many, it is also a great place to find the latest updates on their favorite companies. With so many people using social media, having a company page on social media seems like a no-brainer. While there are many companies with accounts, there are few companies who have optimized their accounts to help customers find and engage with them. Get the most out of your social media sites with … [Read more...]
Boosting B2B Sales with LinkedIn Groups
Any business person knows that LinkedIn is one of the key networking tools now a days. LinkedIn has become essential for B2B marketing, and the one feature that has proven to be the most valuable when boosting sales are Groups. Using the Groups features gives you the potential to get your company in front of more people than relying just on your company page. If you haven’t already started getting involved in at least one group, then here are some tips to get … [Read more...]
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