San Diego, CA, October 20, 2014 – MioDatos, a marketing automation platform developed by Computer Market Research, has announced the release of a new feature called MyReferralIndex. MyReferralIndex is modeled after the Net Promoter Score, a customer loyalty metric that measures the willingness of customers to recommend a company's products or services to others. The Net Promoter Score was introduced by Fred Reichheld, Bain & Company, and Satimetrix in … [Read more...]
Social Media Marketing- A Career or a Stepping Stone?
Social media is becoming a necessity in the marketing playbook for gathering leads and increasing top-of-mind awareness for your brand. Because many people entering the work force right now grew up using social media, they feel it would be a great career for them. While it does seem fun posting to social media all day and using analytics to grow your brand’s reach, here is my take on social media marketing as a career. When I first began working for Computer … [Read more...]
How to Engage on Twitter
With hundreds of millions of active users, Twitter is one of the most popular social networks in the world. It is a great place to find content, late-breaking news, and read the latest from your favorite celebrities. It is also a social platform that allows companies to connect with their customers. Twitter has been gaining ground as a great place for companies to answer customer service issues. In this blog post, I will go over how to connect with your … [Read more...]
How to Manage Social Media
If you are new to creating social media posts, get in here. When I first began creating social media posts, I had no idea how to create them, what people were interested in, and how a social media following could increase sales. I have come a long way since then and I have learned a lot in the process. As it stands, I can create and schedule a week’s worth of social media posts in a few hours. I have also created a bank of generic social media posts with over … [Read more...]
Facebook Page Likes vs. Shares
The debate has gone on for years, but it is now time to reveal which is better for your company on Facebook, page Likes or shares? To answer this question, let’s dive into some of the positives and negatives of the Facebook page like versus the share. Let’s start with Facebook page likes. To be clear, when I say page likes I mean a user has liked your company page and not just a post. One of the strongest arguments for the page like is that it allows users to … [Read more...]
4 Easy Steps to Optimize your YouTube Videos
In the world of content creation, video is king. Many people feel more engaged with the company when watching a video than with any other form of media. If you belong to a company who is already creating video content, then you’re ahead of the game. But what good is the video if no one can find it? This is where the world of optimization comes in. By optimizing your videos, people will be able to find, view, and visit your website with ease. Before we get into … [Read more...]
How to Boost your SEO Rankings through Backlinks
The world of search engine optimization (SEO) is changing all the time. Every time Google updates their algorithm, businesses scramble to try to keep up with it. One of the key measures of ranking in Google is your backlinks. Backlinks are links pointing back to your website from another website. Google looks at this as a vote. The more votes you have, the higher your website will rank when someone searches for your topic. This has led many people to try to … [Read more...]
Beyond the Basics: Facebook, Twitter, and LinkedIn
I’m sure by this point you understand some of the social media basics like Twitter only allows for 140 characters and LinkedIn is a social media site for professionals. But what about some of the more complex differences? For instance, did you know that recruiters actively search LinkedIn for professionals with relevant work experience regardless of whether or not they are currently employed? In this blog, I will cover some of the more in-depth differences … [Read more...]
12 Twitter Tools to Help You Tweet
Several weeks ago, the marketing team at Computer Market Research compiled information on different online tools that help Twitter users make the most of the social media platform. We translated that information into a whitepaper, titled 12 Twitter Tools to Help You Tweet . I’d recommend downloading the full whitepaper, there are some cool (and free) tools out there that can improve the effectiveness of your Twitter activity. Here’s a quick snapshot of the 12 … [Read more...]
Social Media: Still a Mystery to Some Companies
As I begin to dive further and further in to social media marketing, I begin to realize, social media is not a trend but something that will be around for generations. Social media has given people the ability to connect with others around the world. It has improved relationships, built trust in businesses, and allowed businesses to engage with their customers. With all of these added benefits, why are some companies still opting out of social media? I believe … [Read more...]
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