Miodatos

11 Points to Keep in Mind When Writing Your Email Subject Line

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Your subject line is the most important factor readers use to determine whether they should read your email. I can't tell you how many times I slaved over my subject line to try to get the maximum ROI. 1. Subjects should be well thought out, clever and interesting. This helps people decide if they should open your email or not. As far as placements (or marketing) are concerned, the subject line can make or break your promotional email. 2. Use the space wisely … [Read more...]

Four Mantras for Clearing the Social Media Fog

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More and more companies are now turning to social media to advocate their business and connect with customers. In fact, there are over 9 million small businesses that have accounts on Facebook, the most popular social network for building brand awareness. It is increasingly apparent that social media is becoming a necessary marketing tool for small businesses; however, many of them are not realizing the brand-boosting potential of this medium. According to a … [Read more...]

Facebook Expands Graph Search For Posts, Captions and Comments

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Since it's launch in July, Facebook's graph search is currently undergoing some major updates that will make it easier for users to find the content they're looking for. The popular social network is currently in the midst of testing updates to their search engine to include posts, comments, captions, and status updates. For example, you can now search "Posts about Breaking Bad by friends" on Facebook to gather a stream of posts by any of your friends … [Read more...]

Anatomy of a 10-Star Email

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A question I'm sure every marketer is familiar with: How can I make my emails better? What can I do to improve the open, click, and conversion rate of my email campaigns? Worry no more. Here's an easy-to-use guide that I call: An Anatomy of a 10-Star Email. Trusted 'From' Address : If someone opted into your mailing list, make sure the email listed is recognizable. It should communicate who you are as a sender. Most people will not open an email unless … [Read more...]

MioDatos Prepares to Launch Latest Marketing Tool

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SAN DIEGO, CALIF (SEPTEMBER 16, 2013) – Over the next few weeks, MioDatos is looking to launch as the latest marketing platform that combines email, social media, and referral marketing into a single platform. “It seems most marketing platforms are segmented and specialized. If a company wants to increase their marketing efforts, they will have to invest in different social media platforms or purchase an email marketing service. Why can’t you handle all these a … [Read more...]

How Brands Should Use Facebook Hashtags

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We've seen them on Facebook before, but we never paid attention or just got annoyed because #hashtags on Facebook have been nonexistant. But now, Facebook is finally rolling out hashtags as a part of their new updates. Hashtags were introduced by Twitter but it is widely used throughout social media. Instagram, Pinterest, Google+, Vine, and Tumblr are just some of the companies who have jumped on the hashtag bandwagon. Here's how the hashtags will affect … [Read more...]

An 11-Step Checklist to Improve Your Twitter Profile

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Roughly 90% of Twitter users follow brands or companies - is your business one of them? * Maintaining an effective Twitter presence can be an integral part of your business' marketing strategy. When used successfully, Twitter can help you develop and promote your brand, interact with your fan base, promote thought leadership, and so much more. Here's an infographic depicting all the elements that are required to have a stellar Twitter profile. Enjoy! Share … [Read more...]

Referral Generation Best Practices

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Business referrals are a valuable method of receiving new customers and hot leads. Market research indicates that referral business closes and converts more than 60% of the time1. However, collecting referrals can be easier said than done. Here are 5 best practices to help you better utilize this powerful tool. Focus on Customer Benefits Even if someone is your company’s biggest fan, it could be difficult to convince them to take time out of their day to s … [Read more...]

The Untapped Value of Business Referrals

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In an informal survey from 2010, nearly 80% of small business owners admitted they had no system of any kind to generate referrals1; a jarring figure, given the overwhelming evidence of the effectiveness of sales referrals. Market research indicates that referral business closes and converts more than 60% of the time 2, demonstrating the value to be gained by investing in a tool that facilitates this underexploited source of sales. Why are Referrals so … [Read more...]