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How to Captivate Your Digital Audience

This entry was posted on: March 23, 2016

interactive marketing (image: group of people in office )

Once your audience members begin to tune out, it can be a down-hill struggle from there on out. Learn how to prevent that from happening to your company by reading below. To get your message across, you absolutely have to hold the attention span of each member in your audience. Just ask any presenter, film maker, professor or journalist, and they’ll tell you the same thing. It can be challenging to captivate your audience, but here are some tips that will help … [Read more...]

Filed Under: Marketing Strategy Tagged With: digital audience, digital marketing, interactive marketing

The Best Practices of Email Marketing

This entry was posted on: March 16, 2016

email marketing (graphic: email)

As you’ve probably heard before, creating an email marketing campaign isn’t as easy as it looks. Not only does your content have to be original and helpful, but you have to get your audience to actually open your emails in the first place. So where should you start? According to Clickz.com, in 2014 the overall industry average open rate was 32.9% and the industry average click-through rate was 4.3%. But keep in mind, these statistics can vary depending on the … [Read more...]

Filed Under: Email Marketing Tagged With: email, email marketing, email marketing campaign

5 Reasons Why You Need to Automate Your Campaigns

This entry was posted on: March 11, 2016

marketing automation (graphic: people and thought bubbles)

Here are some of the reasons why automation is necessary for your email and social media marketing campaigns. One of the latest trends in email and social media marketing is automation. Automating your digital campaigns not only makes your life easier, but also provides many benefits and key insights to your brand. Below are 5 reasons why every marketer should consider using marketing automation. 1.) Having the Ability to Plan and Strategize Automation … [Read more...]

Filed Under: Marketing Automation Tagged With: marketing automation, marketing campaigns

The Benefits of Synchronized Channel Marketing

This entry was posted on: March 2, 2015

channel marketing (graphic)

MioDatos is a web-based channel marketing platform that allows vendors to create co-branded marketing campaigns that include social media posts, emails, landing pages, referral campaigns and more. Vendors have the ability to share these campaigns with their channel partners. Partners can then run the vendor-created campaigns with the click of a button. This is called Synchronized Channel Marketing (SCM). Vendors benefit from SCM because it ensures consistent … [Read more...]

Filed Under: Channel Marketing Tagged With: channel marketing, co branding, one-click campaigns, risk analytics, scm, synchronized channel markting

myReferralIndex and the 4 Steps to Success

This entry was posted on: January 19, 2015

myReferralIndex (logo)

myReferralIndex is a customer satisfaction survey designed to improve the customer experience. When implementing the myReferralIndex program in your business, there are a few steps we recommend in order to get started on the right foot. Once you’ve sent out a couple rounds of the survey you should have your customer service engine running at full speed. Ask The first step in the process of growing your business with myReferralIndex is by simply asking your … [Read more...]

Filed Under: Content Marketing Tagged With: customer satisfaction, referral index, referral marketing

The Good, the Bad, and the Measurable

This entry was posted on: January 12, 2015

inbound marketing (image: people holding up signs with question marks)

Have you ever done business with a company and wondered how they’re still profitable? Sometimes we come across businesses that put their profits over everything else- including their customers. For example, there have been many reports of how Comcast makes it extremely difficult to reach customer service for questions or even cancelling a plan. While there are some businesses that nickel and dime you to death, there are many other businesses that strive to … [Read more...]

Filed Under: Inbound Marketing Tagged With: consumer, myReferralIndex, profits

7 Common Channel Challenges

This entry was posted on: January 7, 2015

Channel Marketing (image: hands holding pieces of jigsaw puzzle)

Vendors frequently rely on channel partners, manufacturers, distributors, and more to sell their products. When a channel partner buys a certain amount of product from the vendor, they are given funds to pay for marketing called market development funds or MDF. Although some vendors hand out millions of dollars of market development funds annually, much of that goes unused. When trying to coordinate marketing campaigns with channel partners it can be … [Read more...]

Filed Under: Channel Marketing Tagged With: channel marketing, mdf, reseller, scm

CMR Releases 2015 Roadmap for MioDatos

This entry was posted on: December 12, 2014

Miodatos photo (David Ring)

San Diego, CA, December 12, 2014 – Computer Market Research (CMR), a leading developer of channel management solutions, has released a 2015 Product Roadmap for its web-based marketing automation platform, MioDatos. The Product Roadmap introduces anticipated additions and upgrades to MioDatos through the first half of 2015: Improved Analytics (Q1) New analytics will show vendors how their partners are performing in marketing campaigns. Analytics will … [Read more...]

Filed Under: Press Releases Tagged With: analytics, drip campaigns, gamification, lead scoring, press releases, social media advertising, task creator, website integration

CMR Unveils Partner Program

This entry was posted on: November 12, 2014

Miodatos photo (David Ring)

San Diego, CA, November 12, 2014 – Computer Market Research (CMR), a provider of web-based channel management solutions, has announced the launch of the CMR Partner Program. The CMR Partner Program is intended for agencies and consultants that are interested in a strategic partnership with CMR. Prior to being admitted into the program, prospective partners submit a sign-up form that is routed to CMR administrators for review. Once approved, partners gain … [Read more...]

Filed Under: Press Releases Tagged With: partner portal, partner program, press releases

Channel Gamification Released on MioDatos

This entry was posted on: November 11, 2014

Miodatos photo (David Ring)

San Diego, CA, November 11, 2014 -- Computer Market Research (CMR), a leading provider of web-based channel management solutions, has officially released a Channel Gamification module on its MioDatos platform. The announcement comes four months after CMR revealed its plans to finish building a Channel Gamification module by Q4 of this year. “We set our goal to have Channel Gamification ready sometime during the current Q4. We’re pleased to have achieved this … [Read more...]

Filed Under: Press Releases Tagged With: gamification, press releases

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