Internet marketing is (how should I put this?) hard. No. That’s too obvious. Internet marketing is complicated? Well, yeah, everyone knows that. Okay, how about Internet marketing is frustrating? I give up. Internet marketing is any adjective you want to call it. It’s tedious and ambiguous, richly rewarding yet brutally honest, painful and blissful, transparent but vague. And as the waves of content continue to overwhelm and saturate the depths of the vir … [Read more...]
How To Make Your Inbound Marketing Juicy Creative
Don’t you love it when you get home from a long day’s work, slip off your shoes, flip on the tube, and get an unsolicited phone call from some Joe Shmoe asking you for five minutes of your time? It’s the best, right? – (Cue sarcastic eye roll). Outbound marketing tactics such as this are inherently annoying; so much so that you probably find yourself screaming “Get a real job!!!” to some poor pathetic soul you’ve never even met. It’s no coincidence. Many of … [Read more...]
How to Make your Marketing Content Warm Blooded
There is a reason why Terminator remains one of the best sci-fi/action movies of all time. It’s a popcorn spectacular of car chases, explosions, overly dramatic music, one-liners, evil robots—and of course—Arnold. How could you not love it? But when you look past its “Hasta la vista, baby” undertone and so-cheesy-it’s-good special effects, there is an eerily disturbing component to the film’s focus: Could this really happen? Now, logically speaking, no, it’s … [Read more...]
What is the Most Powerful Weapon in Your Content Marketing Arsenal?
Riddle me this. I use engagement to intrigue my audience. I’m usually short, colorful and use very little white space to express my message. I use percentages and statistics to help prove my point. Social media marketers seem to love me, especially those on LinkedIn. I hate being generic, and can be subject to misinterpretation. I like to think outside the box, love to go viral, and hate people that are in a hurry to make me. What am I? An infographic. In t … [Read more...]
How to Build a Content Calendar Every Marketer Dreams About
A content calendar is more than just another managerial tool, but the blueprint of a company’s marketing aspirations. In its simplest form, a content calendar is a tangible resource of qualitative and quantitative information marketing teams use to visualize strategies over a set period of time. It serves multiple purposes such as a priority- spreadsheet, reference tool, and employee agenda file. But for the more experienced marketers, a well-built content c … [Read more...]
4 Helpful Ways That Will Make Lead Nurturing More Effective
Your content is intriguing and insightful. Your social media efforts are engaging and open. Your email campaigns are segmented to the precise target demographic, with an enticing and robust call-to-action in place. And yet, however, your prospect-lead-opportunity-conversion rates are dismal—questioning your faith in content marketing, as well as your existence as a human being. Okay, perhaps things haven’t gotten to that point yet; nonetheless, B2B marketing ca … [Read more...]
How to Become a Social Media Marketing Influencer
Social media has forever changed the world. It has the power to revolutionize a culture, raise awareness of a deadly disease and react faster to a natural disaster. It has the influence to change our political mindset, witness a daredevil descend from space and completely redefine the meaning of “dating.” For better or worse, social media has changed the world in which we live…forever. But on the marketing spectrum of social media, things have also drast … [Read more...]
Yes and No to Successful Marketing Automation
Marketing automation is powerful. Small companies with limited resources, revenue or brand loyalty can become industry influencers. Mid to large-sized companies can allocate marketing efforts through creativity, nurturing prospects through interesting and informative substance, not with spam-laced junk mail. However, there is a fine line between effective and ineffective marketing automation. Many interpret marketing automation as a tool for the “lazy p … [Read more...]
3 Costly Mistakes Marketers Make That Are Easily Avoidable
Marketing is no walk in the park. It’s as unpredictable as an earthquake, and as complex as a Calculus exam—but nonetheless—a strategy no company survives without. Especially when you consider what today’s marketplace presents businesses with: An overloaded saturation of “look at me content” people have become innate to ignore, and willing to dismiss. But even in the most treacherous of times, marketers hold their heads high, throwing anything and everything a … [Read more...]
4 Top Takeaways From The 2016 Social Media Marketing World Conference
Get our insider’s perspective of what made this year’s event so special The world’s top influencers in social media marketing recently put on their flip flops and sunscreen for a three-day extravaganza near the sandy shores and salty ocean breeze community of San Diego, California. Social Media Marketing World 2016 (aka #SMMW16), an annual event that brings thousands of social networking professionals and marketing connoisseurs from all four corners of the … [Read more...]
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