Here are some of the reasons why automation is necessary for your email and social media marketing campaigns.
One of the latest trends in email and social media marketing is automation. Automating your digital campaigns not only makes your life easier, but also provides many benefits and key insights to your brand.
Below are 5 reasons why every marketer should consider using marketing automation.
1.) Having the Ability to Plan and Strategize
Automation allows you to map out your campaign by creating a content schedule or calendar. By creating all of your content ahead of time, you can plan which article or content topic you will post for a specific day and time. This prevents your brand from releasing sloppy, rushed, or unnecessary content to your audience.
2.) Consistency is Key
Not only should the quality of your content be consistent, but it should also be distributed consistently. Whether this means daily, weekly, or monthly, your audience should know when to expect updates from your company. Marketers can control the frequency of posts and emails through automation platforms by spacing out each post evenly across a content calendar.
3.) Data, Data, and More Data!
One of the most substantial benefits of email and social marketing is the data you can collect from your audience. Whether you’re curious about click-through rates, your target demographic, or other valuable analytics, many automation platforms and social media platforms can provide these once your campaign is up and running. By analyzing this data you can learn how to tailor your next campaign to your target audience and if you’re properly engaging with them.
4.) Posting Outside of Work Hours
The majority of marketers work Monday through Friday for 8-10 hours a day. Unless your company has the resources to have a 24/7 staff on hand, your emails and posts are only sent out within the time frame of your shift. With automation you can send out your campaign during the peak hours of the evenings and weekends. For a helpful infographic on the best times and days to send emails click here.
5.) Avoiding Human Error
With more time to plan, automation allows you to double-check your content, peer-review, and to account for forgetfulness. We’re all human, which means mistakes are bound to happen at some point. Whether you need to take another look at your grammar and spelling, or you are too busy to remember to post content, automation gives your company a little spare time before you run your campaign.
The best part of marketing automation is that it allows you more time to focus on your content itself. Now you can focus on the quality of your content without having to sacrifice the quantity of emails and social media posts that are being sent to your customers.
Start automating your marketing today by signing up for your free 60-day trial today! !
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